"...so what does your current process look like for that?"
Strong open question. Next: layer a follow-up to surface the cost of the current process.
What it does
Six things, happening all the time.
Each step feeds the next, and then it starts again. That cycle is what Dynamic Sales Enablement means.
Observe
Every conversation, not a sample
Conversations come in from your dialler, meeting recorder or drive. They are written up, split by speaker and sorted automatically, so nobody has to remember to upload anything.Assess
Quality scoring against your framework
Use BANT, MEDDIC, SPICED or your own playbook. Each point says what good looks like, what falling short looks like, and what to listen for, so a score is never just an opinion.Diagnose
A skill level for each person
Track each person on each skill, with this period shown next to the last one, so you can see what has moved.Guide
A weekly theme and a daily focus
Everyone gets one skill to work on for the week and a short daily nudge, both built from their own conversations. No generic tips, no library to search.Coach
Manager briefs with the evidence attached
Act writes the one-to-one brief: what to raise, which skill it relates to, and the exact clip to play. Managers turn up ready instead of hunting for an example.Measure
Before and after, per seller
Daily, weekly and monthly trends, progress on each skill, and reports that show whether conversations actually got better.
What you see
The team, one seller, one conversation.
Overall QA
86/100
Critical / auto-fail items
From
Eriqa Coaching
Subject
Today: one change to your discovery questions
This week you are working on
Discovery Proficient
What happened yesterday, 02:41 to 03:38
"So you are looking at a new system. Shall I walk you through what we do?"
You moved to your pitch before finding out what the current process costs them.
Try this on your next conversation
Asking what the current process costs them each month, before you describe anything you do.
Week of 12 January
Get the cost of the problem on the table
Up 7 points on last week, across 24 scored conversations.
Three things to do this week
- 1Ask what the current process costs, on every first conversation.
- 2Listen back to Tuesday 10:04, where it worked.
- 3Bring one conversation to your one to one on Thursday.
Proof
We only say what we can show you.
Scored claims are cited
Scores link back to the evidence in the conversation. If Eriqa cannot show supporting evidence, it preserves that uncertainty.Three steps, in order
First we pull out only what was said. Then we look for patterns in those facts. Then we write it up, adding nothing new.People see their own conversations
Each person gets their own view: their conversations, their skills and their focus for the week. Coaching stops being something done to them.
"Yeah, we are looking at this for Q3 but honestly the cost is what is holding us back."
Rep: "Got it. What does your current process look like for that?"
"It is mostly manual right now, spreadsheets, three people involved..."
Discovery: Proficient
Open question used to surface current state. Cited at 02:41. Next coaching step: probe the cost of doing nothing.
Method
A playbook that improves, and a Library your AI can trust.
Method manages the guidance behind how your team sells. It also makes the latest approved knowledge available through Conversation and connected AI tools, without asking people to hunt through folders.
A playbook that learns from evidence
Method checks each playbook step against real conversations, suggests evidence-backed improvements and leaves every decision with a person.One governed Library
Keep playbooks, case studies, proof, brand guidelines, deck templates and approved skills together, with owners, versions, review dates and approval.The right answer, with its source
Ask Eriqa or a connected AI agent for what you need. It draws only from approved, current material for that client and cites the document and version.
“Find the three strongest case studies for an automotive buyer, then use the current brand wording in a deck.”
Eriqa searches the approved Library for that client and returns the relevant passages with their source and version. Draft, expired and superseded material stays out of the answer.
Where it sits
How the software fits in.
- 01
Observe
- 02
Understand
- 03
Prioritise
- 04
Guide
- 05
Practise
- 06
Coach
- 07
Apply
- 08
Measure
- 09
Learn
The loop does not end. Each cycle produces the evidence that starts the next one.
See it running on your own conversations.
The quickest way to judge this is to run it on conversations your team made last week.