"...so what does your current process look like for that?"
Strong open question. Next: layer a follow-up to surface the cost of the current process.
Three questions, asked continuously
Can they do it?
Capability, against your methodology.
Are they doing it?
Consistency, in real conversations.
Are they getting better?
Behaviour change, proven over time.
Use Eriqa on its own. Or make your existing setup better.
Composable by design
Not instead of your stack. Alongside it, or on its own.
Eriqa is the layer that turns conversations and company context into what each seller needs next. Everything around it is optional, and nothing has to be replaced.
Conversation intelligence
Transcripts in
ChatGPT and Claude
Two way, via MCP
Managers and coaches
Priorities and progress
Methodology and knowledge
Your context
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The enablement intelligence layer
Eriqa runs on its own. Everything around it is optional.
Already using Gong or conversation intelligence?
Great. Keep it.
Conversation intelligence platforms such as Gong provide valuable visibility into customer conversations, deals and revenue execution. Eriqa has a more specific centre of gravity: the capability, competency and consistency of the seller.
Eriqa can ingest transcripts captured by conversation intelligence platforms and turn them into continuous evidence of seller performance. If you already capture conversations, Eriqa can use them. If you do not, Eriqa can capture and work from them on its own.
Conversation intelligence understands the deal. Eriqa understands the seller.
Overall QA
86/100
Critical / auto-fail items
Conversation captured
Your dialler, recorder, drive or CI platform
Transcript and evidence
Cited to the moment it happened
Eriqa
Scored against your framework
Capability and next priority
Per seller, every week
Already using ChatGPT or Claude?
Keep using them.
Eriqa does not replace general-purpose AI. Through MCP, Eriqa's intelligence is available directly inside the tools your team already works in, with persistent context about the business, the methodology, the competencies, the sellers and the evidence behind every judgement.
Persistent context- Business and methodology
- Competency framework
- Seller history and evidence
- Current development priorities
"Which of my sellers is closest to consistent on discovery, and what should I coach next?"
Use the AI you prefer. Eriqa provides the sales enablement intelligence behind it.
Already have sales coaches or strong managers?
Even better.
Eriqa supports the human relationship rather than replacing it. Managers and coaches see what a seller is working on, the evidence behind it, whether the coaching is being applied and what should come next.
Eriqa watches the evidence between sessions, so humans spend less time hunting for something to coach and more time actually coaching.
AI provides visibility at scale. Humans provide judgement, challenge, practice, accountability and support.
One to one: Amara M.
Thu, 20 minsFocus
Objection handling, specifically price raised early.
Evidence to play
Call with Northgate, 14 Jan, 06:12 to 07:05
"I understand, let me send the pricing over and you can have a look."
Questions to ask
- What did you think they meant by too expensive?
- What would you ask before quoting next time?
Agreed next step
Ask one clarifying question before any price answer, on every call this week.
Week of 12 January
Get the cost of the problem on the table
Up 7 points on last week, across 24 scored calls.
Three things to do this week
- 1Ask what the current process costs, on every first call.
- 2Listen back to Tuesday 10:04, where it worked.
- 3Bring one call to your one to one on Thursday.
Already have sales enablement?
Give it better intelligence.
Enablement usually works at team level, yet ten sellers in the same role can have ten different needs. Eriqa adds the individual question: what does this seller need next? It finds the need in real evidence, then keeps watching to see whether the intervention worked.
Amara M.
Objection handlingNext for this seller
Clarify before quoting
Jonas L.
DiscoveryNext for this seller
Layer a second question
Priya R.
Next step agreedNext for this seller
Close every call with a date
From blanket enablement to evidence-led, personalised enablement.
Or just use Eriqa
You do not need anything else for Eriqa to work.
No conversation intelligence platform. No ChatGPT or Claude. No outsourced coaching provider. Eriqa can run as your sales enablement platform in its own right, and fits around those investments when you already have them.
Eriqa, on its own
Capture, evidence, competency, weekly focus, coaching and proof. Nothing else required.
Optional, whenever you want it
- Conversation intelligence
- Coaches and managers
- Methodology and knowledge
- ChatGPT and Claude, via MCP
The difference
Most sales technology centres on the deal. Eriqa centres on the seller.
Sales technology has organised itself around the deal, the activity, the content or the conversation. Eriqa organises itself around the person doing the selling.
Conversations
Evidence
Business
Context
Eriqa
Development need
Managers, coaches, enablement and AI
Intervention
Future conversations
Proof
Proof becomes the evidence that starts the next cycle. The loop does not end.
What does this seller need next?
And did it work?
That is Dynamic Sales Enablement. That is Eriqa.
"Yeah, we are looking at this for Q3 but honestly the cost is what is holding us back."
Rep: "Got it. What does your current process look like for that?"
"It is mostly manual right now, spreadsheets, three people involved..."
Discovery: Proficient
Open question used to surface current state. Cited at 02:41. Next coaching step: probe the cost of doing nothing.
See what your conversations already say about your sellers.
A short walkthrough on your own evidence, whatever else is already in your stack.